Click Frenzy, A Success

Click Frenzy has been deemed a successful marketing gimmick for Aussie retailers.

Analytics firm Quantium said retailers who participated in Click Frenzy experienced a surge in sales volume. Quantium said sales doubled compared to the retailers’ biggest sales day.

The firm behind the NAB Online Retail Sales Index, however, said it has yet to quantify or put actual numbers on how much consumers spent during Click Frenzy. Quantium said it is confident that the numbers are high.

The good news is that even retailers who did not participate in Click Frenzy also experienced a surge in their online sales. Quantium said some retailers had a 30-percent increase, thanks to shoppers who purchased goods online.

Tony Davis, director of Quantium, said the figure appears to be a halo effect for retailers who did not join Click Frenzy.

The marketing gimmick almost did not push through when its servers failed from 7 to 10 PM. The buying period was scheduled to start at 7 PM.

Bernie Brookes said Click Frenzy was a huge success, adding its website posted record online sales. Brookers is Myer chief and the man behind the idea of Click Frenzy.

According to Quantium, some 10 percent of online shoppers made more than one online transaction. About 50 percent of Click Frenzy shoppers also browsed and purchased from different product categories.

Brookes said Click Frenzy also offered lessons to retailers and said Aussie retailers still have many things to learn about doing business online.