Groceries Go Online

Groceries are going online in an effort to reach more customers and expand their business. According to Experian, an analytics and analysis company, web traffic for the online grocery category has increased about 70 percent over the last 12 months.

Experian said web traffic for Grocery Run indeed has surpassed those of Coles and Woolies. In the latest statistics alone, Grocery Run registered about 234,000 visits while Woolworths received about 147,000 visits only.

Coles received about 124,000 visits. Experian added that majority of the web traffic of Grocery Run came from wireless devices.

Experian research and consulting head Dave Audley said the popularity of mobile devices contribute significantly on why consumers go online for grocery shopping. He added that wireless devices would be a major catalyst in the online grocery industry.

And it seems Grocery Run is not the only one enjoying a surge of online visitors nor it is the only grocery store to go online. eSOLD.com.au recently purchased OffYourTrolley.com, an online grocery retailer.

As a result of the purchase, eSOLD is now offering non-perishable goods. The company is also expanding its warehouses in Melbourne. According to eSOLD director Adam Rowson, the most in-demand item of the site is the replacement razor blade.

GroceryRun’s own spin-off Catch of the Day generated about $1 million monthly when it was launched last September 2011. GroceryRun said that Catch of the Day currently earns about $1 million a week.

The increasing popularity of online grocery shopping is closely monitored by industry observers as they see that more and more retailers would go online to expand their business.