Google Buys E-commerce Delivery Firm

Tech giant Google has purchased Bufferbox. The latter is a service providing the delivery of e-commerce goods to brick-and-mortar stores.

BufferBox is a start-up company in Ontario, Canada. It allows online consumers to get their ordered items at convenience stores and groceries at their most convenient time in the Toronto area.

The start-up company was founded by Aditya Bali, Jay Shah, and Mike McCauley.

In an emailed statement, Google said the decision to acquire BufferBox was done to improve the shopping experience. At the same time, this saves consumers both time and money. Google added that the BufferBox team is rich with ideas on how to further improve customers’ shopping experience.

Google has been beefing up its e-commerce capability. At the start of 2012, Google said the company would make the transition from being a product-search engine to become a paid commercial model. This meant that retailers would be required to buy space on Google’s newest product called Google Shopping.

Last month, Google also introduced new features of Google Shopping, which included a new method of compiling shopping lists and better imaging of toys.

Despite the acquisition, BufferBox is still on its “business as usual” mode.