Marketing Strategies Continue to Help Tech Companies

Marketing Strategies Continue to Help Tech Companies

When we look at financial activity over the last five years, some very interesting trends start to emerge.  In particular, there has been much more attention placed on the tech space, as inventions like the iPhone and iWatch have started to take the world by surprise.  In addition to this, we have seen some heated legal battles between companies like Apple, Inc. (NASDAQ: AAPL) and Samsung, with many consumers looking to take sides and focus on buying media devices from their favorite companies.

But what are the best strategies for these companies to market their products and to gain the attention of a loyal customer base?  It would seem as though Apple has largely won this battle, as there has been much less attention paid to Samsung over the last few years.  Samsung’s new products (like a foldable flip phone) have been widely ridiculed in the media, and this has made the company lose market share over the last few years.  Of course, Samsung is more closely tied to Google, Inc. (NASDAQ: GOOG) given the fact that Samsung uses Android software to run its devices.  But isn’t a foldable smart phone not all that different from the flip phones of yesteryear?

“Companies like Apple and Samsung tend to find many benefits from obtaining a strong strategy to market its products,” said Warren Stevens,  advertising strategist at MediaGroup WW, which is an international marketing agency.  “This is largely the reason why their products have become so recognizable for loyal consumers.”

_________________________________

Apple, Inc. (NASDAQ: AAPL)

Apple, Inc. / AAPL Stock Performance:  In the chart above, we can see that Apple stock has made many gains in times where it has stepped up its marketing campaigns.  This information can be useful for those looking to buy or sell Apple stock.

In recent weeks, we have seen an increase in the marketing campaigns that have been used by Apple.  This is important for investors to understand because tech companies tend to see significant benefits from this type of activity.  So, if you are looking to buy or sell Apple stock, or if you are looking for ways to grow your small business, these are important lessons to learn.  Any time tech companies step up their approach to marketing, significant results tend to follow.