Mantra’s Apartment Hotel Hopes to Boost Profit

In order to encourage longer stay at hotel rooms, the Mantra Group has launched a program called Live@Mantra, with its corporate clients in mind.

This program is aimed at business people and their families, who come from overseas or other states and regions and who are tasked to stay over for long-term projects. With its apartment-type hotel rooms, guests are encouraged to not only have a room for sleeping and resting, but also a place where they can do their own cooking. The guests are still able to enjoy the pleasures of living in a hotel with the concierge and its 24/7 amenities.

According to its head of sales, “Industry feedback from relocation companies who assist 457 visa workers, clients from industries such as the mining resources sector, the legal industry and government departments, and travel management bookers with long-term stay needs provided us with an excellent blueprint for the Live@Mantra program and we were able to implement their requests from a service, rate and product perspective.”

Mantra operates over 114 properties, including the Peppers, BreakFree and Mantra Brands. It manages over 15,000 rooms in total.

The company’s chief, Bob East, said that inspite of the challenges in the tourism industry this year, the performance of Mantra and its other brands have been impressive overall.

The company has posted a 5% rise in its earnings, or about $63 Million before tax, amortisation, depreciation and interests. Mantra remains consistent with its performance in the leisure and travel industry.

Says Mr. East, “Activity across CBD hotels has been largely flat across the industry, however, Mantra apartment hotel properties in all capital-city locations are performing on par with or ahead of the market.”

“Sydney was a standout example with 20 per cent growth in revenue per available room [RevPAR], across CBD and outer-Sydney hotels, for the final quarter.”