Yahoo Exceeds Expectations

There’s life ahead for Yahoo.

The biggest US web portal has exceeded expectations as it reported increase in sales of US$1.2 billion for fourth quarter of 2012. In a statement, Yahoo said sales excluded revenue earned from partner sites.

This means that Yahoo earned 32 cents per share while industry expectations were only at 28 cents per share.

This is good news for the company as it struggled to find a stronger foothold in the digital world. In the last four years, Yahoo had four different chief executive officers until Marissa Mayer came in.

Under Mayer’s leadership, Yahoo is striving to compete more with Facebook and Google in terms of display ads. The company has also invested more in intelligent tools that would deliver promotions to visitors based on their browsing history.

Stadtler Capital Management president Kevin Stadtler said Yahoo is in a great position because they have access to real-time data that can be given to advertisers. These data would allow advertisers to target specific users.

Mayer also said that Yahoo is also reportedly working on personalizing web content and feed it to mobile devices. She added that these would allow more connections and allow users to have a more personalized web experience.